Stories

All Stories - We Love Wool - Responsibility - Exploring - Swiss

When we launched the Program, we weren’t sure what the result would be. But, like always, the Baabuk community came through and extended a generous amount of support. We’ve received over 150 contributions from customers around the world. Thanks to you and your generosity, we’ve been able to supply frontline workers here in Switzerland with pairs of slippers – a small but hopefully meaningful gift of gratitude for their courageous work.

We are witnessing a strange moment. New rules are being applied that will redefine our habits and challenge our comfort zones.

In light of these changes and to ensure social distancing, we moved our family to our mountain chalet where the adventure of Baabuk started back in 2013. We began homeschooling and we're finding creative ways to pass the time with our two daughters. On one side, we should be grateful to be here and on the other side, we feel very powerless and uncertain like millions of other about what will happen tomorrow.

Ethical brands are slowly changing our world as we know it. These days, buying products from ethical brands is becoming a more popular and safe way of shopping. Because of their transparency, people feel that they can trust the brand...

Most people know that wool comes from sheep, but how it transforms from a sheep’s fluffy coat to material that’s ready to be worn is a journey. Wool goes through a multi-step process to clean it, regularize it, and transforms...

At Baabuk, we’ve taken a traditional process of wool production with attention to detail, and evolved it for a modern-day fit. This Comfort, Revised philosophy allows us to focus on designing innovative products without compromising traditional quality. An example of...