Stories

Workers in the front line fighting the COVID-19 virus and these keeping the shops open have never been so important for our community as now . By this we mean...

In order for us to continue operating, we moved stock from our warehouse and installed a new warehouse in our mountain chalet with a few of the bestsellers. While the...

We are witnessing a strange moment. New rules are being applied that will redefine our habits and challenge our comfort zones. In light of these changes and to ensure social...

We know that not everyone on your holiday list is the same. Don’t worry. Our array of wool footwear has something to match the lifestyle and personality of everyone for...

With their shaggy white wool and their black furry faces, it’s pretty easy to see how the Valais Blacknose got the status as the world’s cutest sheep breed. Hailing originally...

When the temperature is rising and you’re looking for a cooling garment to wear what material do you look for on the label? Although we traditionally assume that cotton may be...

When you think of Switzerland you probably think of the Matterhorn and snow capped mountain peaks, exquisite chocolate, cheese fondue and a reputation for very good watches. You probably wouldn’t...

Everyone joins together at Christmas. Young and old, immediate family and far-flung relatives. With our durable, warm, water-resistant wool footwear, we don’t fear the cold, the rain, the snow —...

As we wave goodbye to flip-flop and sandals this year, it’s time to turn to our autumnal and winter footwear. If those old boots and sneakers just won’t cut it...

Natural fibres have been used for thousands of years. One of the most common and most versatile natural fibers is wool. In fact wool is one of the oldest fibres...

What are the most comfortable shoes you’ve ever owned? Chances are, your most comfortable shoes probably weren’t your most stylish pair, but you loved slipping into them at the end...

In our Creator Series, we share interviews with creator friends of ours. This is an opportunity for you to discover amazing people and for us to give a little shoutout...

Traveling opens doors to exciting and new experiences! We get to find new interests, we visit places that we haven't seen before, and we expand our learning beyond borders. While...

Our Urban Wooler sneakers have become a favorite of Baabuk fans due to their breathability, comfort, and all-year styling. Since first launching this line, we’ve received a lot of positive...

Ethical brands are slowly changing our world as we know it. These days, buying products from ethical brands is becoming a more popular and safe way of shopping. Because of...

Switzerland is a beautiful country. It's known as being a winter-white fantasy, but that doesn't mean that it loses any of its glory when summertime rolls around. With all the...

English - Deutsche We've all experienced that itchy and uncomfortable wool from a grandmother's sweater, right? Understandably, these experiences can make some worried about other wool clothing. "Wool shoes? But...

How do you define what you do?Some clients want perfection, but art can not be perfect and perfection isn't art - between the two there is a place of natural...

Summer is finally here, which means plenty of sunshine for time outdoors. And that means spending lots of time on your feet! If you’re ditching your winter boots and looking...

We're very proud to introduce to you our first ever Creator Series. Every other month we will share with you interviews with creator friends of ours. This is an opportunity...

Most people know that wool comes from sheep, but how it transforms from a sheep’s fluffy coat to material that’s ready to be worn is a journey. Wool goes through...