Press

Ethical Unicorn / January 2019

They’re so comfortable and comforting, and they are a small but significant way to fight the harshness of winter on my body. They’re easy to wear, easy to walk around in, and never a problem. They’re a pretty perfect slipper.
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2018

Business Insider / October 2018

Baabuk's wool shoes are some of the most comfortable, versatile, and aesthetically pleasing options on the market. ... Regardless of which of Baabuk's shoes you opt for, you'll be doing your feet a favor. And given that wool is one of the more sustainable materials available for shoe-making these days, you're not doing badly by Mother Earth either.
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TinkerTravels / July 2018

I can honestly say I would recommend these sneakers to anyone. They have to be one of the comfiest shoes I have ever worn. Even in the heat my feet did not sweat and being able to wear no socks with a pair of sneakers is an added bonus. I have no doubt these Urban Woolers will stand the test of time as the quality is top notch!
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SuccessIsForAll / June 2018

I hate sneakers. I love these. Rather than just looking good, these also provide features that will make your summer life better ... Baabuk Urban Wooler is what Successisforall is about products that help. No other sneakers on the market help as much as these.
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L'Essenziale Home Designs / May 2018

I was surprised that even in a warm climate of Spain I felt very comfortable in them. The sole is also great – it repeats the shape of a foot, very elastic and is made of TPO which is a much strider, stronger and long-lasting rubber. And my absolute favorite is the elastic shoelaces, perfect for lazy people like me – I only spend a couple of seconds to slide my shoes on.... Read more

Froilein Couture / May 2018

Sie schauen nicht nur super toll aus und machen mich mit der frischen roten Farbe absolut happy, sondern sind auch super bequem, man muss keine Schuhbänder binden (wie super ist das bitte!?) und sind nicht heißer oder feuchtigkeitsdurchlässiger als andere Sneakers. Ich bin also wirklich begeistert du überlege stark mir noch welche in schwarz zu kaufen .... Read more

The Mummy Adventure / April 2018

I love how they are ethically produced and made and I love the style which is fun and colourful and so easy to wear. I have worn these shoes everywhere recently and they seem really versatile .... Read more

Un Peu Sauvage / April 2018

First of all: as I said before, most of the time, I have problems with shoes, so I was afraid that it would happen the same with these Urban Wooler, but as soon as they arrived and I tried them, they were perfect.... Read more

Sustainably Chic / April 2018

It’s like walking on little pillows in these guys! They are incredibly comfortable so if you need a pair of shoes to wear all day, or you’re traveling, these are the ones to get {OR if you are 8 months pregnant like me!}.... Read more

Knitters Review / April 2018

Just keep those elastic laces tied tight, because people are going to notice and they’re going to want a pair. My dentist almost wrestled me for mine .... Read more

Ethical Unicorn / March 2018

They’re unique but adaptable, meaning I can get a ton of wear out of them, and most importantly they’re comfy. Like, really really comfy ... These trainers are standing strong and only seem to be getting better with each wear, which is the kind of sustainability that I’m on board with. I love that they’re made in Europe, as I’m a bit proponent of supporting local, and I think these are going to be with me for a long long time.... Read more

n4mummy / February 2018

Are you a slippers kind of person? I am ... However my husband is definitely not. Well that was until recently. Since he received a pair of Baabuk slippers, Baabuk’s ethical and eco-friendly slippers. All of a sudden, he’s become a slipper man. I’d love to say it’s because they are produced in an ethical and environmentally friendly way, but I suspect it’s because they look so darn good and are incredibly comfy. .... Read more

The Wasted Blog / March 2018

When it comes to fit, let me tell you, comfortable doesn’t even give these shoe justice. Imagine floating on cloud 9 shoes heaven…..then you’ll get closer. These shoes are the definition of bomb diggity and I will never take them off! NEVER!!!! .... Read more

2017

Swiss Entrepreneurs Magazine / 2017

Go for it! It's a decision you won't regret. Starting a business is a real challenge and the journey is full of surprises and discoveries. My advice is don't think too much and just do it, you will experience so many things and learn so much with your own business.

24heures / Sept. 2017

 De fibre russe, ils veulent habiller nos pieds de laine feutree.

2016

Cosy - Mountain Swiss / Dec 2016

Quand la neige tombe, que le feu de cheminée crépite et que les pieds ne demandent qu'à être emmitouflés, on a trouvé des chaussons hyper comfortables... 

Nashagazeta / Oct 2016

Valenkis, Valenkis Suisse... Read more

Rostigraben / Sept 2016

Une basket faite de laine de mouton, 100% naturelle, à porter sans chaussettes tout au long de l’année. C’est le produit qu’a développé un couple d’entrepreneurs vaudois après deux ans de travail acharné... Read more

Les Petits Genevois / Aug 2016

Et une chouette histoire se cache derrière ces créations. Baabuk est suisse mais…. né en Indonésie! Je t’explique: Galina et Dan ont vécu durant quatre ans à Jakarta... Read more

The ADDRESS Magazine / Apr 2016

We love the company’s philosophy behind the shoes. They are inspired by nature and driven by tradition, then perfected by modern technology, with a stylish design... Read more 

El Pais / Apr 2016

Tus próximos sneakers serán de lana de oveja, muy cómodas y frescas en verano. La revolución del calzado deportivo sostenible pasa por evitar los materiales sintéticos y apostar por la máxima sensación de comodidad... Read more

Business Magazine / Apr 2016

On peut facilement imaginer que dans peu de temps l’histoire de la marque de chaussures lausannoise Baabuk sera racontée dans les colonnes des plus grands magazines de mode. Oui, le succès de ces modèles confectionnés avec de la laine feutrée est largement prévisible... Read more

Bloomberg / Mar 2016

Baabuk, a Swiss startup, says a line of wool sneakers it launched in October is getting traction all over the world... Read more

Migros Magazine / Feb 2016

La start-up vaudoise Baabuk s’est spécialisée dans la fabrication de chaussures à base de laine naturelle. Une idée originale qui s’inspire des origines russes de sa cofondatrice Galina Witting... Read more

La Télé / Jan 2016

Galina Witting cherchait un sens à sa vie. [..] elle lance sa marque de baskets en laine Baabuk. Entrepreneurs s'intéresse à cette start-up lausannoise qui vient de recueillir 170'000 francs de financement participatif.... Read more

20 Minutes / Jan 2016

Une entreprise produit des chaussures en laine fabriquées grâce à une technique russe ancestrale... Read more

Marie Claire / Jan 2016

Baabuk? Derrière ce drôle de nom se cache une start-up suisse fabriquant des souliers en laine feutrée inspirés des Valenki, les bottes traditionnelles russes... Read more

2015

La 1ère / Dec 2015

Galina Witting et son mari ont suivi un parcours tout à fait traditionnel. HEC pour elle et EPFL pour lui. Diplômé, le jeune couple se lance dans la vie active. Un soir, ils reçoivent un cadeau... Read more

24 Heures / Dec 2015

L'histoire commence le jour où la Lausannoise d'origine russe Galina reçoit une paire de bottes tranditionnelles "valenki" super chaude, mais pas très fasion... Read more

Femina / Nov 2015

De la fusion du mot «babushka» (grand-mère en russe) et de «baa», onomatopée semblable au bêlement du mouton, est née Baabuk: une start-up suisse qui s’est lancée dans la création de chaussures en laine feutrée... Read more

Le Temps / Nov 2015

A Lausanne, la laine feutrée n'a pas dit son dernier mot. On connaît bien les UGG, ces bottes australienne en daim, à enfiler sans chaussettes... Read more

Le Bilan / Nov 2015

Une startup romande s'est inspirée des bottes russes traditionnelles en laine pour créer une gamme de chaussures, baskets, chaussons, sneakers, bottes,... Grâce au crowdfunding et au e-commerce, les ventes de Baabuk augmentent à grande vitesse... Read more

La revue suisse / Nov 2015

Alors qu'en Indonésie nos pieds souffrent du froid, le moment est venu de raconter l'histoire de Dan et Galina Witting, deux Suisses installés à l'étranger... Read more

The Week / Oct 2015

Finally, a sneaker that can be worn without socks year-round. The Swiss startup that makes these shoes uses natural wool, which is water-repellent and anti-bacterial... Read more 

Fashion United / Oct 2015

Nu beginnende modemerken en winkels voor startkapitaal niet meer terecht kunnen bij banken, lijkt crowdfunding de beste optie... Read more

Le Matin / Oct 2015

Baabuk, c'est une histoire helvérico-russe qui a débutée en Indonésie. A Jakarta pour être exact... Read more

Cool Material / Sep 2015

Wool Anti-Bacterial Sneakers You Can Safely Wear Without Socks.. Available in some cool contrasting color options, each pair is a perfect alternative to the Vans, Chucks and Adidas options you’ve been wearing all Summer... Read more

Hi Consumption / Sep 2015

Wool sneakers by Baabuk... Read more

Ideas for Innovation PSFK / Sep 2015

Baabuk's wool shoes are water-repellent, anti-bacterial footwear that are shape-conforming and breathable... Read more

2014

30 Verbier & Zermatt / Dec 2014

Vous n'aimez pas avoir froid aux pied? ... The article is in French. Read more

Marie-Claire Suisse / Dec 2014

Warm and style... Trend recommendations by Marie-Claire. The article is in French. Read more

La Gruyere / Jul 2014

Galina giving an interview with the Gruyere Newpaper explaining the story of Baabuk. The article is in French. Read more 

Plumetis Magazine / Sep 2014:

BAABUK felted wool shoes... What else? Read more 

Kickstarter Campaign / Dec 2013: 

Wool shoes – It’s new, it’s audacious! Inspired by the Russian Valenki’s. The Baabuk adventure started with a pair of traditional Russian Valenki shoes found two years ago under the Christmas tree.... Watch the video

Nankyokusei / Feb 2014

An excellent article in a newspaper distributed to more than 10k Japanese readers in Jakarta. The article is in Japanese. Read more 1 - 2

International Business TV / Feb 2014

During the ISPO 2014 Expo in Munich, we had an interview with the International Business TV about how we started, our inspiration and our goal.

HerdSurf / Jan 2014

We were lucky to get invited by Herdsurf to have an skype interview after our Kickstarter Campaign.

Outdoor Live / Dec 2013

A Review of the Baabuk Slippers by the Outdoor Blog.

Style & Decor / Nov 2013

Galina's first article in the Style & Decor magazine in Indonesia. Read more