The People Behind the Movement: Why Our Community is Investing in Baabuk
Since we launched our crowd-investing campaign, the response has been more than just a financial milestone. We have officially surpassed our initial funding goal, raising over 400,000 CHF. But for us, this journey has always been about more than capital; it is about community.
We chose crowd-investing because we wanted our growth to be powered by the people who actually wear our shoes. By opening our equity to our customers, we remain independent and mission-driven. We recently sat down with several of our new co-owners to ask them a simple question:
Why did you invest in Baabuk?
Their answers reflect a shared belief in natural materials, Swiss innovation, and sustainable growth.
Voices of Our Co-Owners
David
"As a customer, it made sense to invest in a brand with which I share the same values. Financially, being able to benefit from lifetime discounts and eventually recover my base investment was an argument, but non-financially, I find it very interesting to be involved in a process I feel close to."
Francine | Childcare Provider
"I like the products and the ethics carried by the brand. I decided to invest because Baabuk inspires confidence in me. I am usually quite cautious and find it hard to trust financial advisors, but I believe the funds here will be used well to help Baabuk become better known."
Jean-Marc | Retired Journalist
"I traveled through Asia with my first pair that I bought 7 or 8 years ago. Even though they eventually had a hole, I abandoned them there with great regret. I love the company, its spirit, and its B-Corp values. Baabuk plays a useful role in short circuits, craftsmanship, and the circular economy. I find that short-term financial ambitions are often unrealistic, and Baabuk goes against that—which is exactly what I like."
Svajune | Digital Transformation & AI Professional
"I love the products; they are very high quality and comfortable. I also believe in wool and the sustainable side of Baabuk. I’m a long-term investor, and I have the feeling of doing something good—it’s a win-win situation for both of us."
Alexandre | Entrepreneur
"I have followed Baabuk since the creation; I even have the first prototypes developed at the very beginning and they are still operational. I adhere to the fact that the products used are largely natural with as little synthetic material as possible. As an entrepreneur, I believe projects make people and the economy move."
Anne | Editorial Manager
"I have known this brand and its creators for 8 or 9 years. I particularly appreciate the philosophy of Baabuk. For me, investing is a way to support the company."
Bruno
"I have a certain amount of Baabuk products at home, from slippers to sneakers and even boots. I invested because I believe in the business, the design, and the renewable side of the product. I don’t expect anything special in the short term; the idea is merely to support the business and see it grow."
Karine | Shopkeeper
"I believe in them. For 10 years, my whole family has worn their slippers and I see the excellent quality every day. Beyond that, I trust them to make good use of my investment. I want to see them grow and propose more products."
Isabelle | Teacher
"I’m wearing my Baabuks right now! I invested because I love wool and the respect accorded to the workers who produce the articles. I am not investing for speculation; I simply want to be informed about the company's progress and future developments."
Simone | Organizational & HR Consultant
"The founder, Galina, is a childhood friend of my husband, and we both love the products. This is a gesture of support and recognition for the great work they do."
Join the Journey
These stories represent the heart of Baabuk. We are building a brand that prioritizes long-term brand equity over short-term growth hacks.
While we have met our first objective, the investment round remains open. We are continuing to welcome new investors as we accelerate our international expansion and product innovation.
Whether you are a long-time customer or a newcomer to the brand, there is still time to own a piece of the future we are building together.
